OUR PHILOSOPHY

FINEONE has a group of technicians who can develop golf shaft better than of USA or Japan..In addition, with the own shaft technology including selection of material and design, FINEONE is trying to develop high quality golf shaft with variety of technologies which have never been introduced to worldwide market. FINEONE’s functional shaft developed by combined design method will help you to love golf more.
  Distance and accuracy would be the golf club selection criteria of golfers. So far, golf club makers have mainly competed on the development of club head. However, it is difficult to satisfy the demanding distance due to the restriction of USGA and R&A on repulsive power of head. But, there is enough room for improvement in the area of shaft which decides 70-80% of golf club performance. So far, cylindrical shaft has been mainly used for golf club and its performance depends on the quality of fiber. Because there is no big difference between the products of cylindrical shaft, price become the only factor of competition and as the result, the price is getting lower and lower. FINEONE will develop blue ocean market which does not compete with cylindrical shaft. We believe that most of golfers will gradually be attracted by FINEONE’s functional shaft after certain period of comparison with cylindrical shaft product. FINEONE is a compound world of fine and one which means hole-in-one. It is the promise of FINEONE to share the best moment with golfers.